For over 11 years, I’ve been helping buyers and sellers in this area navigate the real estate market. Beyond being a REALTOR, I’m also an experienced commercial photographer, specializing in real estate photography. This combination gives me a unique edge when it comes to showcasing homes in their best light.

In my years of working with buyers and sellers, I’ve learned a lot about what people value. Buyers want to see the potential and value of a home, while sellers want to feel confident their goals are being met. By listening carefully to both sides, I’ve been able to help sell hundreds of homes.

The real estate industry has changed drastically in the past decade. Almost nothing I did 11 years ago would work today. With the rise of the internet, social media, video, email, and text marketing, it’s an entirely new world—and I’ve embraced it.

For over 11 years, I’ve been helping buyers and sellers in this area navigate the real estate market. Beyond being a REALTOR, I’m also an experienced commercial photographer, specializing in real estate photography. This combination gives me a unique edge when it comes to showcasing homes in their best light.

That’s why I developed a seven-step plan designed to leverage today’s technology to help my clients get the most from their homes while making the process as smooth as possible.

Step 1: Love the Home

The first step is uncovering your home’s unique value. Every home has something special—it’s my job to reveal that to potential buyers through professional marketing.

Step 2: Understand Your Goals

Every client is different, and I take the time to understand your specific goals. Why are you selling? What are your expectations? As your agent, my mission is to work in your best interest and make your goals my priority.

Step 3: Research and Develop a Plan

I dive into market research, analyzing your home and similar properties to create a tailored marketing plan. This includes identifying your target buyers and figuring out how best to reach them. Understanding the buyer is crucial because, ultimately, they’re the ones bringing the money to the table.

Step 4: Prepare and Present

Once we have a plan, I get to work preparing your home for the market. Professional photos, videos, aerial shots—whatever it takes to showcase your property. I use cutting-edge tools, including AI, to ensure every image is sharp, vibrant, and distraction-free. Then, I craft compelling descriptions and gather all the necessary documentation to build an attractive, informative listing.

On the Internet, it’s the image that tells the story!  And these days, that story is told through photos and video. That is my emphasis. 

Step 5: Maximize Online Exposure

Most buyers start their search online, so I make sure your home is seen. From paid ads and YouTube videos to custom web pages and social media campaigns, I create a robust online presence that drives traffic and generates interest.

Step 6: Manage Buyer Interest and Showings

Every inquiry and showing is carefully managed. I ensure only serious, qualified buyers visit your home, always prioritizing safety. After each showing, I share feedback and adjust our strategy if needed to stay ahead.

Step 7: Negotiate and Close

This is where experience counts. Negotiating offers, navigating inspections, coordinating appraisals, and managing all the details during escrow—it’s a complex process, but I handle it all. My job is to keep everything running smoothly while keeping you informed and stress-free.

Through every step, my focus is on achieving your goals. Over the years, I’ve worked with hundreds of satisfied clients, and I’m proud to have built a reputation for delivering results.

This is not a solicitation of your business if you are currently working with another brokerage or agent.